SQUIZZLEBIT – Guest blog by Jeff Jewett, Fresh Communications
What in the world is SQUIZZLEBIT? A rare bird found on the Galapagos Islands? No, It’s a bit of information that can dynamically change any communication process. It’s a research- based communication technique.
I wanted to discover the best way to reduce anxiety in public speakers so I launched a study with a university public speaking class. There were 30 members and their public speaking anxiety levels where measured at the beginning and the end of the semester. Over the 3 months, anxiety levels had been cut in half!
So, what was the secret? It’s the comments that the class members used on each other. They all agreed that they would find the best and most appropriate comments to help reduce each other’s anxiety levels.
We discovered 3 levels of appreciative comments that blew the doors off of anxiety. The comments categories were: Nonverbal comments, (positive gestures, signals and laughter), positive phrases, (“You rock” etc.) and the all time winner, comments of specific appreciating, (“What I really like about you is…”)
After discovering this, I developed the Squizzlebit Technique.
Can you think of how to apply it? Well, imagine that you’re going into a public speaking experience. Your heart rate is high and you are not sure how things will turn out. If you address the audience with positive comments such as, “Thanks for coming, I’m glad that you’re here. Do you know what I really like about all of you? You are all on time, (if it’s true).” After that type of comment you might find a shift in the atmosphere. The focus changes from you to them and your anxiety can drop. Instead of trying to get them to like you…… show them that you like them, first. SQUIZZLEBIT!
Jeff Jewett, Fresh Communications
“Just wanted to say “WOW!” Our group has had many speakers over the years, but none the likes of Mike Kerr.”
Richard Dansereau, President, NAPA Autopro BDG
“Michael Kerr is one of the best speakers I have seen. I highly recommend him!”
Veronica D. Bouvier, Executive Vice President and Chief Financial Officer, Aspen Properties Ltd.
“Mike held the full attention of our senior management team for a full FOUR hour
presentation – no small accomplishment!”
Martine Rothblatt, CEO, United Therapeutics