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Five Points to Ponder Before Putting Humor to Work

If you want to brand your business (or yourself) with humor or add some humor to a presentation or to your customer service mix, here’s a checklist of sorts to consider:

1. First, Do No Wrong. Great advice for doctors or would-be corporate jesters. Make sure the humor you use is laughing with people, not at people. Laugh at yourself, not in a, “I’m a loser” kind of way, but in a way that lets people know you don’t take yourself overly seriously. Stay clear of political, ethnic, gender or sex-based humor. Remember that having permission to use more humor at work is not permission to act like a jackass, a bore, or a jerk. It doesn’t give you license to offend or humiliate people, or disparage their character. It’s about being more human, having a bigger heart, and demonstrating greater humility. 2. Be Authentic. Humor can break down barriers and build trust, provided the humor used creates and reflects authenticity. As Jerry Seinfeld once said, “The whole object of comedy is to be yourself. The closer to that you get, the funnier you will be.” This applies at a corporate level as well. Customers are savvier than ever and more cynical than ever. They’ll see through halfhearted attempts at humor that seem to be nothing more than manipulative and insincere window dressing.

3. Be Congruent With Your Brand. The humor you use at a corporate level must fit your style. It needs to be congruent with your brand. if you have a classy brand, then your humor, for the most part, should be classy. If you want to be shutterstock_126683501known as an edgy company, then use edgy humor. Make sure the humor contributes to and reflects the brand image you want to project.

4. Be Relevant. The more the humor you use at your workplace is relevant to your business, the more memorable and effective it will be. Humor for the sake of humor can be a fabulous tool, but relevant humor that ties into your unique challenges, issues, products, local attractions, branding, and industry is far more effective.

5. Embrace a Spirit of Fun. It’s more important to embrace a spirit of fun than to be funny. Embracing a spirit of fun suggests a lightness, a willingness to play, and a spirit of inclusiveness. A spirit of fun brings people together, motivates the troops, and sparks creative thinking. And a spirit of fun recognizes a central point in all of this: It’s about enjoying and celebrating the journey.

Michael Kerr, November 2014. Michael is listed as one of Canada’s most in-demand speakers. He travels the world researching and speaking about inspiring workplaces and humor in the workplace.  www.MikeKerr.com

Rave Reviews

“Your presentation was beyond excellent! You have the unique ability to both entertain and educate. It was the perfect mix of a serious business message, along with a very funny delivery.”
Dave Thompson, CFO & President, Sandvik Canada, Inc.
“Michael was brilliant! An incredible session that received a standing ovation. The content was a welcome and valuable divergence from typical educational sessions. If you need to leave your audience energized with great content, I highly recommend Michael Kerr!”
Dana Cooper, Executive Director, Orthotics Prosthetics Canada
“Michael held the full attention of our senior management team for a full 4-hour presentation! His management philosophy is a fantastic approach that I have encouraged my team to carry forward.”
Martine Rothblatt, Chairman & CEO, United Therapeutics
“It was evident, almost from the first word you spoke, that you would be one of the most memorable parts of the two days. Your high energy, fast-paced, powerful style had everyone on the edges of their seats. Beyond being incredibly entertaining, you gave the leaders pragmatic tools and ideas that are easily transferable to their jobs.”
Mark Breslaw, Human Resources Business Partner, Telus
“Michael’s Leading and Laughing During Turbulent Times was the best presentation I have seen in my 40 years in business.”
Rodney Meadows, Director East Alabama Home Medical
“That was one of the best virtual presentations I have been on and the best one since this pandemic! It was the highlight of my week and gave me a resurgence of positivity, motivation and energy.”
Natasha Purnell, Chief Culture Officer, Park Insurance
“Michael Kerr delivered an absolutely outstanding performance – virtually! His energy and humorous content had our event attendees wanting our company to book him again!”
Kylene Donaldson, Western Financial Group
“Michael Kerr’s humor, messages and energy was not lost at all in the virtual format and allowed us to continue an important tradition of having fun and being together. His messages on how to  build resiliency were delivered in an engaging way that really hit home!”
Brier Albano, Associate Registrar, Medicine Hat College
“With his high energy and animated presentation of over 90 minutes, he had everyone’s full attention!”
Jolaine Arsenault, Retail Market Analysis and Liaison Specialist, Co-op Atlantic
“Just wanted to say “WOW!” – that was awesome! We’ve had many speakers over the years, but none the likes of Michael Kerr.”
Richard Dansereau, President, NAPA Autopro BDG
“One of the most enjoyable keynote speakers we have worked with. Not only was it entertaining, it contained valuable lessons for our managers to take back to the office.”
Peter Panaritis, President, Brinks Canada Limited
“Many of the head office staff thought you were the best keynote speaker we’ve ever had! Thank-you for your invigorating and energizing keynote presentation.”
Tanya Dusyk, Territory Manager, Shell Canada
“Your dynamic and interactive presentation was the highlight of our conference. To this day, years later, we will often refer to the topics you enlightened and enriched our lives with!”
Steve Enns, Vice President and General Manager, TGS Harvard Management
“I wanted to share with you the amazing customer comments below. We’ve been employing various techniques that you described and I wanted you to know that your work makes a difference!”
Kevin Walsh, Chief Marketing & Sales Officer, Showdown Displays
“Yours was one of the most effective, enlightening, and entertaining presentations we’ve ever had at a conference (and we’ve had a lot!).”
Mario Bernardi, Executive Director, ClimateCare Co-operative
“You were by far the best rated speaker. Michael’s energy influenced my entire experience at the conference.”
Mary Anne Yurkiw, Food Matters Conference Chair
“YOU ROCK! Michael had everyone in stitches and offered amazing workplace food for thought.”
Janice Vilaca, Program Administrator, Co-operative Education, Wilfred Laurier University
“I’ve seen Michael four times – he’s amazing. You come away with knowledge on how to make your workplace better and you don’t even realize you were being taught because you are so busy being entertained.”
Michelle Kimura, Owner, MicAr Marketing
“Thanks to your suggestions, staff feel engaged and empowered to start creating an inspiring workplace. You have made a huge, positive impact in just 90 minutes!”
Paola Zurro, Senior Director, Real Property Branch
“Michael exceeded our expectations in every aspect. He was nothing short of the star of our event. By far, the best speaker we’ve ever had!”
Rod Smith, VP, Business Development, Century Vallen
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