Terry O’Reilly, legendary advertising guru and host of the fabulous CBC radio program “The Age of Persuasion” once said, “Viral videos can become word of mouse.”
And what helps an internet video, or any message for that matter, become word of mouse is the use of humor.
Six of the top-ten most watched You Tube videos for 2011 featured humor. From the “Ultimate Dog Tease” featuring the talking dog or the Force Volkswagen commercial, humor clearly helps bring in the eyeballs.
So if you want your messages in the workplace to go viral, either with your employees or your customers, then keep in mind that a little humor can go a long ways towards helping your messages stand out from the herd to be heard!
Michael Kerr, www.mikekerr.com
“Just wanted to say “WOW!” Our group has had many speakers over the years, but none the likes of Mike Kerr.”
Richard Dansereau, President, NAPA Autopro BDG
“Michael Kerr is one of the best speakers I have seen. I highly recommend him!”
Veronica D. Bouvier, Executive Vice President and Chief Financial Officer, Aspen Properties Ltd.
“Mike held the full attention of our senior management team for a full FOUR hour
presentation – no small accomplishment!”
Martine Rothblatt, CEO, United Therapeutics