Is It Cold In here: When Humor in Ads Gets Frosty

1. Is it Cold in Here or did Our Ad Cross the Line?

You may have heard about the ad controversy this week: a Molson-
Coors billboard in Vancouver, B.C., advertising Coors beer used
the slogan: “Colder than most people from Toronto.” So, Coors has

discovered that great Canadian pastime, pitting one region of the
country against another.

All in good fun? Or is this a case of humor at someone else’s
expense? A wise marketing ploy, or will it backfire for Coors?
Whenever edgy humor like this is used publicly, these are just a
few of the questions we need to ask ourselves. Obviously, they
were trying to stand out from the herd and be heard with this ad,
and so from that measure it certainly worked to generate lots
of free publicity. Different is good, different and controversial
is, well, controversial.

Many folks, even Torontonians, had a good chuckle over the ad,
but enough would-be beer drinkers complained (including someone
who tried to start a Coors boycott in Toronto) to force Molson-
Coors to capitulate and yank the campaign. So what do you think?
Go to our poll at www.humoratwork.com and vote now!
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2. Mike’s Fun at Work Tip

Summer is the perfect time to roll out a marbles tournament.
(“roll out,” get it?). That is if any of us actually remember
how to play marbles.
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3. Deep Thought of the Week

“Confidence is the feeling you have before you truly understand
the situation.” Anonymous
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4. It’s a Wacky, Wacky, World

You may have seen this already but I think the information is
so critical that it bears repeating: a team of mathematicians
from Carleton University and the University of Ottawa have
determined mathematically that an outbreak of zombies could be
disastrous for us, UNLESS we get out early and employ aggressive
tactics against the flesh-eating undead creatures. So there you
have it, your zombie safety tip of the week.

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