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Make Your Customers the Star Attraction

A hotel in California offered up a promotion wherein the first guest each day to sing a preselected song received a free room upgrade. The performances were videotaped and uploaded on YouTube, and a grand prize awarded to the best performance of the summer. It was an outrageous idea that worked fabulously for the hotel. So what are you doing to include your customers in the fun and to actually get them involved in some way? Here are a few ways companies are including their customers (and keep in mind, everyone has customers, your customers might just be sitting down the hallway):

  • Hold a contest that gets your customers involved in your business in some way. Perhaps it’s a contest to name a product or create a new idea. (One restaurant, for example, offers a prize four times a year for the most creative idea fobigstock-A-blue-nametag-sticker-with-wo-44724649r a  new menu item.)
  • Hold a contest for the most creative photo or video submitted by a customer that promotes a product or your company in some outlandishly fun way.
  • Create “behind the scenes” events where your customers can get a hands-on experiences to find out what some aspects of your business are truly like.
  • Include your customers in brainstorming sessions.
  • Make your customers the stars of your marketing campaigns.
  • Highlight a customer regularly in some fun way. Promote their business on your social media or website, include a write up about them in your newsletter, or create a customer hall of fame fun photo gallery – do something to make them feel like the star attraction, because, well, they are!

Michael Kerr is a Hall of Fame speaker who travels the world researching, writing and speaking about inspiring workplace cultures. Sign up for his raved about weekly e-zine Inspiring Workplaces – Humor at Work at www.mikekerr.com

 

 

 

Rave Reviews

“Your presentation was beyond excellent! You have the unique ability to both entertain and educate. It was the perfect mix of a serious business message, along with a very funny delivery.”
Dave Thompson, CFO & President, Sandvik Canada, Inc.
“Michael was brilliant! An incredible session that received a standing ovation. The content was a welcome and valuable divergence from typical educational sessions. If you need to leave your audience energized with great content, I highly recommend Michael Kerr!”
Dana Cooper, Executive Director, Orthotics Prosthetics Canada
“Michael held the full attention of our senior management team for a full 4-hour presentation! His management philosophy is a fantastic approach that I have encouraged my team to carry forward.”
Martine Rothblatt, Chairman & CEO, United Therapeutics
“It was evident, almost from the first word you spoke, that you would be one of the most memorable parts of the two days. Your high energy, fast-paced, powerful style had everyone on the edges of their seats. Beyond being incredibly entertaining, you gave the leaders pragmatic tools and ideas that are easily transferable to their jobs.”
Mark Breslaw, Human Resources Business Partner, Telus
“Michael’s Leading and Laughing During Turbulent Times was the best presentation I have seen in my 40 years in business.”
Rodney Meadows, Director East Alabama Home Medical
“That was one of the best virtual presentations I have been on and the best one since this pandemic! It was the highlight of my week and gave me a resurgence of positivity, motivation and energy.”
Natasha Purnell, Chief Culture Officer, Park Insurance
“Michael Kerr delivered an absolutely outstanding performance – virtually! His energy and humorous content had our event attendees wanting our company to book him again!”
Kylene Donaldson, Western Financial Group
“Michael Kerr’s humor, messages and energy was not lost at all in the virtual format and allowed us to continue an important tradition of having fun and being together. His messages on how to  build resiliency were delivered in an engaging way that really hit home!”
Brier Albano, Associate Registrar, Medicine Hat College
“With his high energy and animated presentation of over 90 minutes, he had everyone’s full attention!”
Jolaine Arsenault, Retail Market Analysis and Liaison Specialist, Co-op Atlantic
“Just wanted to say “WOW!” – that was awesome! We’ve had many speakers over the years, but none the likes of Michael Kerr.”
Richard Dansereau, President, NAPA Autopro BDG
“One of the most enjoyable keynote speakers we have worked with. Not only was it entertaining, it contained valuable lessons for our managers to take back to the office.”
Peter Panaritis, President, Brinks Canada Limited
“Many of the head office staff thought you were the best keynote speaker we’ve ever had! Thank-you for your invigorating and energizing keynote presentation.”
Tanya Dusyk, Territory Manager, Shell Canada
“Your dynamic and interactive presentation was the highlight of our conference. To this day, years later, we will often refer to the topics you enlightened and enriched our lives with!”
Steve Enns, Vice President and General Manager, TGS Harvard Management
“I wanted to share with you the amazing customer comments below. We’ve been employing various techniques that you described and I wanted you to know that your work makes a difference!”
Kevin Walsh, Chief Marketing & Sales Officer, Showdown Displays
“Yours was one of the most effective, enlightening, and entertaining presentations we’ve ever had at a conference (and we’ve had a lot!).”
Mario Bernardi, Executive Director, ClimateCare Co-operative
“You were by far the best rated speaker. Michael’s energy influenced my entire experience at the conference.”
Mary Anne Yurkiw, Food Matters Conference Chair
“YOU ROCK! Michael had everyone in stitches and offered amazing workplace food for thought.”
Janice Vilaca, Program Administrator, Co-operative Education, Wilfred Laurier University
“I’ve seen Michael four times – he’s amazing. You come away with knowledge on how to make your workplace better and you don’t even realize you were being taught because you are so busy being entertained.”
Michelle Kimura, Owner, MicAr Marketing
“Thanks to your suggestions, staff feel engaged and empowered to start creating an inspiring workplace. You have made a huge, positive impact in just 90 minutes!”
Paola Zurro, Senior Director, Real Property Branch
“Michael exceeded our expectations in every aspect. He was nothing short of the star of our event. By far, the best speaker we’ve ever had!”
Rod Smith, VP, Business Development, Century Vallen
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