Coming up with the right decision in meetings is never easy. Especially when a group of passionate people is trying to decide on an innovative idea. If everyone opts for one big cuddly “love-in” then peer pressure might encourage people to “go along to get along,” resulting in dangerous ideas being adopted or the best idea being overlooked in favor of the safe group consensus.
And if your culture is too risk-adverse you’re in danger of choosing the safest ideas; too trigger-happy and you might overlook the risks. Similarly, if people are too content and happy with the status quo, people will lean towards safe ideas that don’t rock the boat (I’m looking at you Blackberry), whereas if you’re too impatient you may jump the gun on a wild idea before having thought it carefully through (I’m looking at you Justin Bieber and the makers of “new” Coke).