If you want to brand your business (or yourself) with humor or add some humor to a presentation or to your customer service mix, here’s a checklist of sorts to consider:
1. First, Do No Wrong. Great advice for doctors or would-be corporate jesters. Make sure the humor you use is laughing with people, not at people. Laugh at yourself, not in a, “I’m a loser” kind of way, but in a way that lets people know you don’t take yourself overly seriously. Stay clear of political, ethnic, gender or sex-based humor. Remember that having permission to use more humor at work is not permission to act like a jackass, a bore, or a jerk. It doesn’t give you license to offend or humiliate people, or disparage their character. It’s about being more human, having a bigger heart, and demonstrating greater humility.