– By Kelly Batke, Director of Marketing, Jostle Corporation, www.jostle.me
You can fake a lot of things in this era, but strong workplace culture is not one of them.
Sadly there are a lot of companies out there ‘faking’ happy work environments. They loudly claim to have the best places to work but secretly the employees are unhappy and writing negative comments to employer review websites.
This level of desperation isn’t really much of a surprise considering how much emphasis has been put on culture these days. We read stories about companies like Zappos and we can’t help but to aspire to that, as we should. But it isn’t going to happen overnight, and it isn’t something that can be faked.