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How to Add Humor to Your Marketing

Filed under: Humor in the Workplace Blog - 09 Sep 2013

America spends millions of dollars on entertainment; we value our freedom and time off of work.  While being ‘professional’ is exacted by companies and sought by consumers, the notion of ‘comic relief’ has a place in business as well.

Surfing through a number of advertisements elicits many examples of humor-fused advertising regardless of specific industry.  Humor intrigues and satisfies consumers; however, going too far with humor can make a brand look asinine or unprofessional.

How can a brand balance the insertion of humor without turning present and future consumers away?

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