Selling your product or service is about as interesting as watching paint dry. Ouch. It’s a harsh statement, but it’s true. What do you do about it? You kick your marketing game up a notch. How? Use humor. Humor is underused in marketing – partially because it’s difficult to do well. But if you can pull it off, you absolutely will not want for sales.
A study conducted by Karen O’Quinn and Joel Aronoff demonstrated,
yet again, the potential power of a little humor to help persuade
people. In the study, participants had to negotiate with a seller
over the purchase price of a painting. The seller made …
“Is there any evidence that using humor can help you sell more?,” a sales professional recently asked me.