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Humor as a Social Branding Tool

Filed under: Humor in the Workplace Blog - 24 Sep 2014

The annual Shorty Awards honor personalities, companies, and brands that have created highly successful social media campaigns. One finalist, Zzzquil, demonstrated just how effective a platform such as Twitter can be if done correctly. After discovering people were already talking about their product on social media — especially at night when insomnia struck — they decided to dive in with a Twitter account that focused on bringing humor and warmth to a topic that was typically handled in a sterile, medicinal way. The results: more than 16 million online impressions.

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