There’s a reason that U.S. advertisers spend between $20 and $60 billion dollars a year trying to make people laugh and why 73% of all Super Bowl ads use humor. As ad man Arnie DiGeorge says, “In a world of clutter, you must entertain before you educate.”
The next time you meet with your team ask everyone a simple question: “What’s their favorite TV commercial right now?” or try, “What TV ads stand out in your mind from the last year?”
1. Is it Cold in Here or did Our Ad Cross the Line?
You may have heard about the ad controversy this week: a Molson-
Coors billboard in Vancouver, B.C., advertising Coors beer used
the slogan: “Colder than most people from Toronto.” So, Coors has