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How to Add Humor to Your Marketing

Filed under: Humor in the Workplace Blog - 09 Sep 2013

America spends millions of dollars on entertainment; we value our freedom and time off of work.  While being ‘professional’ is exacted by companies and sought by consumers, the notion of ‘comic relief’ has a place in business as well.

Surfing through a number of advertisements elicits many examples of humor-fused advertising regardless of specific industry.  Humor intrigues and satisfies consumers; however, going too far with humor can make a brand look asinine or unprofessional.

How can a brand balance the insertion of humor without turning present and future consumers away?

Their Dirty Secret is Out! Going All the Way with Your Branding & Marketing

Filed under: Humor in the Workplace Blog - 26 Jul 2013

The Dirty Laundry winery in Summerland, B.C. is one of my favorite wineries to visit in the Okanagan. What I love about Dirty Laundry isn’t just their great wines, it’s how they’ve built their fun brand into every aspect of their business. The name comes from a historic Summerland laundry that reportedly housed a brothel upstairs, earning the business the nickname the “Dirty Laundry.”

Why aren’t you using more humor in your communications?

Filed under: Humor in the Workplace Blog - 08 Dec 2011

The next time you meet with your team ask everyone a simple question:  “What’s their favorite TV commercial right now?” or try, “What TV ads stand out in your mind from the last year?”

Is It Cold In here: When Humor in Ads Gets Frosty

Filed under: The Hump Day Humor at Work E-zine - 28 Aug 2009

1. Is it Cold in Here or did Our Ad Cross the Line?

You may have heard about the ad controversy this week: a Molson-
Coors billboard in Vancouver, B.C., advertising Coors beer used
the slogan: “Colder than most people from Toronto.” So, Coors has

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