Google has a phrase they use in their company, “French fry moments,” which they use to convey the concept of anticipating employees’ needs. The phrase and the concept came about after an executive saw a scene on the sitcom 30 Rock, wherein one of the characters, Tracy Jordan, becomes outraged after an employee brings him a burger but doesn’t include the fries he didn’t order, prompting Tracy to shout: “Where are the French fries I didn’t order? When will you learn to anticipate me?!”
Last week had a “behind the scenes” theme running through it for me. I got a behind the scenes glimpse into a colleague’s business, attended a behind the scenes chocolate-fest experience at our favorite local chocolate shop, and watched copious behind the scenes special features from the hit TV show Breaking Bad. Offering your customers a backstage pass to what you do is becoming more and more commonplace. Disney World offers a Backstage Magic Tour; in Mumbai you can get a behind the scenes tour on the latest Bollywood movie set. But don’t think you have to have a fun business to offer something like this: a funeral home in the states offers behind the scenes tours and the next time you’re in Paris you may want to pop underground for a Paris sewer tour.
– By Kelly Batke, Director of Marketing, Jostle Corporation, www.jostle.me
You can fake a lot of things in this era, but strong workplace culture is not one of them.
Sadly there are a lot of companies out there ‘faking’ happy work environments. They loudly claim to have the best places to work but secretly the employees are unhappy and writing negative comments to employer review websites.
This level of desperation isn’t really much of a surprise considering how much emphasis has been put on culture these days. We read stories about companies like Zappos and we can’t help but to aspire to that, as we should. But it isn’t going to happen overnight, and it isn’t something that can be faked.
Here’s another of many business cliches that should be eradicated from our language: “It’s nothing personal, it’s just business!”
An article in the newspaper this week reported on how the incidence of insomnia in restless sleepers peaks on Sunday evenings.