If you want a key, overarching value to become immersed into your workplace, such as safety, innovation or customer service, focus in on these three broad goals:
1. VISIBILITY: You need to remind people on an on-going, day-to-day basis of how important this value is so that it’s top of mind and it becomes second nature. Create a short, fun, catchy slogan and then use it everywhere: on posters, in your meeting rooms, on badges, on paycheck stubs, on e-mail signatures, on t-shirts, on stickers, on bumper stickers and on the back doors of washroom cubicles. Create a mascot that reminds people of the value. Make it the first thing people see when they fire up their computers.