You have to admire a company that never does things half ass, whose entrepreneurial spirit is truly kickass, and whose marketing efforts occasionally have a smartass quality about them. These are the traits that not only flavor their culture, but also reflect the flavor of three of Kicking Horse Coffee’s blends: Kick Ass dark roast, Smart Ass medium roast, and Half Ass (with, naturally, half the caffeine).
The humble beginnings of Kicking Horse Coffee Co. Ltd. is reminiscent of Apple’s legendary beginning – the founders of Kicking Horse Coffee, Elana Rosenfeld and Leo Johnson, began selling coffee out of their garage in Invermere, British Columbia, in 1996. And as with so many success stories, the upstart company began with a clear vision of what it wanted to be once it was fully brewed. Wildly successful, naturally, but not just successful for the sake of being successful. They wanted to do things differently.