America spends millions of dollars on entertainment; we value our freedom and time off of work. While being ‘professional’ is exacted by companies and sought by consumers, the notion of ‘comic relief’ has a place in business as well.
Surfing through a number of advertisements elicits many examples of humor-fused advertising regardless of specific industry. Humor intrigues and satisfies consumers; however, going too far with humor can make a brand look asinine or unprofessional.
How can a brand balance the insertion of humor without turning present and future consumers away?