IDEO is an award-winning design company that is known as one of the most innovative businesses on the planet. They are also known for their exceptional culture where, as they put it, “people are the magma of the center of our earth.”
If you want a key, overarching value to become immersed into your workplace, such as safety, innovation or customer service, focus in on these three broad goals:
1. VISIBILITY: You need to remind people on an on-going, day-to-day basis of how important this value is so that it’s top of mind and it becomes second nature. Create a short, fun, catchy slogan and then use it everywhere: on posters, in your meeting rooms, on badges, on paycheck stubs, on e-mail signatures, on t-shirts, on stickers, on bumper stickers and on the back doors of washroom cubicles. Create a mascot that reminds people of the value. Make it the first thing people see when they fire up their computers.
Humor at Work, November 10, 2010 Issue 368 ================================================================
Southwest Spirit Helps Airline Soar
Last spring I wrote about the “Southwest Spirit” that embodies
their corporate values. Expanding on that theme, here are some of
the core values that Southwest …