1. Customer Service With a Smile . . .Is Just the Beginning!
Do you do customer satisfaction surveys? If so, might I
humbly suggest you change them to customer WOW! surveys?
Who, after all, wants to merely be satisfied? Satisfying your
customer means you’re simply staying out of the dog house!
A whopping 68% of customers leave because of “perceived
indifference.” Successful organizations understand that to wow
your customers or clients you need to exceed expectations,
not just “satisfy” folks. You need to move from a “service”
mentality to an “experience” mentality. And you need to
understand that your are in the customer empathy business
– customers want to know that you understand how they feel.
(When there’s no eye contact, they feel ignored; when they
can’t find something easily, they feel frustrated.)
So the question of the day is this: How do your customers feel
after they’ve done business with you? And how can adding more
fun & humor turn your standard service into a truly wow’zer (I’m
pretty sure that’s a word) experience, where people feel you
are truly engaged with them and making them feel better than
before they met you?
2. Mike’s Fun at Work Tip
Over a dozen studies on the science of happiness suggests that
the number one thing that makes people happy is socializing with
friends; while commuting to work is at the bottom of the old
happiness barrel. So if you’re a long distance commuter, try
turning a negative into a positive by car pooling with people
(preferably you like) and turning it into a fun social event.
3. Quote of the Week
“Sometimes a laugh is the only weapon we have.” Roger Rabbit
4. It’s a Wacky, Wacky, World
I’m sure we can all think of some people in our lives who could
use a humor boost. Well, perhaps there’s hope. Researchers
at the University of Cincinnati are trying to create robots with
a sense of humor. And they are one step closer by developing
computer software that recognizes some puns! For example, the
computer recognizes this pun: “A boy tells his mother he is in the
garden so much because his teacher told him to weed a lot.”
Apparently that cracks up the computer, and presumably makes the
computer’s day that much more enjoyable. Whereas a pun such as,
“It’s tough to be in the computer business when the chips are down”
caused the computer to shut down completely and refuse to do any
more work until someone consoled it. Perhaps we need to remind the
computer of Victor Hugo’s words: “Puns are the guano of
the winged mind.” Happy Hump day everyone! Keep laughing!
Copyright Michael Kerr, 2007. email@example.com www.mikekerr.com
“Just wanted to say “WOW!” Our group has had many speakers over the years, but none the likes of Mike Kerr.”
Richard Dansereau, President, NAPA Autopro BDG
“Michael Kerr is one of the best speakers I have seen. I highly recommend him!”
Veronica D. Bouvier, Executive Vice President and Chief Financial Officer, Aspen Properties Ltd.
“Mike held the full attention of our senior management team for a full FOUR hour
presentation – no small accomplishment!”
Martine Rothblatt, CEO, United Therapeutics