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The Hump Day Humor-Gram Issue #51, June 18, 2003

Please feel free to pass this onto
anyone, anywhere, anytime . . .

CAUTION: This message stops at a
all railway crossings.

In this issue . . .

1. Creating a Fun Buzz
2. Mike’s Fun at Work Tip
3. Alberta Laughs Contest
4. Deep Thought of the Week
5. It’s a Wacky, Wacky World
1. Creating a Fun Buzz

Want some free publicity for your organization? Then get noticed
by doing something different, and yes, even a little wacky.
Adding some outrageous fun to your business through a wacky
contest or strange give-away or offering a totally unique
service is one of the easiest ways to get yourself some free
publicity – publicity that could save you tens of
thousands of dollars in advertising costs.

Doing ANYTHING unusual enough is newsworthy, and often
newsworthy enough to make it into the national media.

A recent example: The Beacon Inn based in Sydney, B.C. made
the national news across Canada this week by launching the
world’s first outer space ad campaign. Yes, they’ve sent
an ad message out into space via a pulsating laser light beam,
that begins . . . “When visiting planet earth, stay at the
Beacon Inn . . .”

Of course this is meant to be a humorous stunt (no alien
bookings have been made thus far), with a nice tie-in to their
business name, but the free spin-offs P.R.-wise are enormous.

Another great example from my book comes from a law firm in
Chicago where a “Manager of Mischief” works. Just having someone
work in a law firm with such a creative, unusual and humorous job
title is enough to generate a lot of free media interest for the

So the next time you’re planning an ad campaign, or sponsoring
a charitable event or planning a company picnic, think
of unusual ways to create a fun buzz around your idea.
2. Mike’s Fun at Work Tip

If you have call display, the next time a co-worker
phones you, answer your phone with THEIR name instead. It will
confuse the heck out of them, as they momentarily wonder to
themselves: “Did I accidentally call myself?”
3. Alberta Laughs Contest

For the numerous Albertans in the crowd today . . .

The C.B.C. and I are co-sponsoring an eight week contest
and radio program called Alberta Laughs. I will be appearing
on C.B.C. Alberta radio each Monday afternoon at about 12:50ish
collecting and reading out entries as we amass humorous
Alberta-themed jokes and stories.

The grand prize for the funniest story or joke will win a gift
package which includes a weekend at beautiful Storm Mountain
Lodge in Banff National Park.

In addition, we will be issuing weekly humor challenges and
giving out a small prize each week for the best entry.

This week’s challenge, deadline Sunday, June 21st is:

Send us your funny poems or limericks about Alberta.

Enter as many suggestions as you wish by
e-mailing me at
4. Deep Thought of the Week

We owe a lot to Thomas Edison. If it wasn’t for him,
we’d all be watching television by candlelight.
5. It’s a Wacky, Wacky World

They’ve done it. I’ve joked about this for years and now
a company in Scotland has finally combined those two great
flavors: ice cream and beer. Yes, beer-flavored ice cream could be
coming to a store near you.

Which means, beer floats, beer sundaes and beer milkshakes can’t
be far behind.

Does this mean Dairy Queen will need to apply for a liquor

Happy Hump Day. May the bird of laughter lay an egg on your head.
Copyright Michael Kerr, 2003

Back issues of the Hump Day Express can be
found at

International speaker Michael Kerr, “The Workplace Energizer” is
the author of five books, including When Do You Let the Animals
Out? and You Can’t Be Serious! Putting Humor to Work. Michael
delivers keynote talks and workshops on humor in the workplace,
business creativity and public speaking skills.
Call us at 1-866-609-2640!

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