The Hump Day Humor-Gram, November 8, 2006 Issue Number 195

1. It Pays to be Unique
2. Mike’s Fun at Work Tip
3. Quote of the Week
4. It’s a Wacky, Wacky World
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1. It Pays to be Unique

As famous advertising guru David Ogilvy said, “”No one ever
sold anybody anything by boring them to death.” We could take
this train of thought further: businesses don’t gain a
competitive advantage by doing the same thing everyone else is
doing. And offering boring customer service is probably not the
best way to get noticed.

Our sense of humor is one of the greatest tools we have available
to us to help us be unique – at an individual level, at a team
level and even at an organizational level. Taking the risk
to do something creative, fun and playful sets us apart from
the herd. Companies like Big Ass Fans totally rejuvenated
their business by daring to call themselves something unique.
Pike’s Fish market in Seattle charted a unique course for
themselves doing something no one else in the fish biz was
doing (like throwing fish around the joint). Whether you’re
applying for a new job, trying to make a point during a business
presentation, preparing an ad, selling donuts or putting on
a conference, adding a hefty dose of humor and fun into the
mix can help anyone chart a unique, one-of-a-kind course.
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2. Mike’s Fun at Work Tip

Create a unique customer service “signature” – something fun
that sets you apart from anyone else. There are countless
examples out there, such as the hot dog vendor who writes his
customers’ names in mustard on their hot dog, the grocery store
bagger who puts a “thought of the day” slip inside customers’
grocery bags, or even the airport security guy I met who
kept folks laughing with his hilarious “shoe commentary” while
inspecting passengers’ shoes. And if you don’t have customers
in the traditional sense, then think of a way of being unique
with the service your provide internally to your colleagues.
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3. Quote of the Week

“Be unique. . .just like everyone else.”
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4. It’s a Wacky, Wacky World

California parents have been trying hard to make sure that their
child’s name is unique. Literally. There are now 200 children
in California named Unique. So much for being unique. Or Unique.

Happy Hump Day everyone! Keep laughing!
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Copyright Michael Kerr, 2006 mailto:mike@mikekerr.com
Reach Michael at 1-866-609-2640, http://www.MikeKerr.com.

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