Does Your Customer Communication ROCK?
Well, does it? Does your customer communication ROCK? Is it memorable, high-energy, appreciative and fun? If I’ve said it once, I’ve said it 76 and three quarters times: If you want to stand out from the herd to be heard with your customer service and your communication then speak human! Avoid the soul-sucking, impersonal “drone-tone” of corporate speak! Avoid “deja moo” (the feeling you’ve heard this bull before) and embrace “deja-new”whenever you have the opportunity to connect with a customer (or colleague!).
So when an audience member (thanks LR) suggested I check out the fun auto-response she recently received, I knew I’d have to place an order from Native Deodorant myself.
Here’s the e-mail response I received:
Michael, You Rock!
It was just another mundane day at our office when suddenly, Jackie took a look at the computer and her eyes widened. “We did it,” she exclaimed! “We got an order from Michael Kerr!”
Laura jumped out of her chair and ran to Jackie’s desk. She didn’t even read the entire email – she just saw “Michael” and started screaming in delight! “O.M.G.” Laura shouted. “This is real! We have an order from Michael!”
The entire office erupted in applause. “Party In the USA” blared from the speakers (Jackie’s a huge Miley Cyrus fan) as confetti rained down from the ceiling and champagne bottles were popped.
The entire Native Team is thrilled you’re a customer! Thank you so much for your support and for giving us a reason to cheer on another champion of health!
And then a day later, I received this e-mail notifying me my package had been sent:
Michael,
Your bar of Native Deodorant was gently pulled by our team of experts and placed on a gold-trimmed pillow stuffed with the finest fibers known to man. Then, a team of six inspectors examined your deodorant under a magnifying glass, ensuring it was in perfect condition.
Once the inspection was complete, our veteran polisher (he was previously employed at the Tower of London, where he was responsible for polishing the Queen’s jewels) polished it as a quiet hush fell over the warehouse. “This package is getting shipped to Michael,” he whispered. “Take good care of it.”
We hope you had a wonderful time shopping at Native. In celebration, we have placed your name on our wall under the title “World’s Best Customer” and assigned you a dedicated parking spot right upfront. We’ve also hired a pilot to skywrite “Michael Rocks!” above the Golden Gate Bridge. Thank you for supporting Native!
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Now that’s how you stand out from the herd to be heard! Given that the #1 reason our customers move on is because they feel underappreciated, why wouldn’t we all show our customers the love and appreciation they deserve in an energetic, even outrageous way?
