Your culture is your #1 competitive advantage …
… but only if your leaders and employees understand this.
Really understand this.
And only if you’re intentional about your workplace culture.
Which is why I’ve created one of the most-comprehensive e-learning courses and membership sites on workplace culture you’ll find anywhere.
“The Culture Leadership Academy is amazing, funny, and a wealth of knowledge. These tools gave me the confidence to implement more FUN and our culture has had great success.”
Tim Wilson, Mr. Wilson Heating and Air
The Culture Leadership Academy is a one-stop, comprehensive site designed to help you, your team, and your entire organization take your workplace culture to the next level of success in order to drive outrageous results.
The results you, your employees, and your customers deserve.
“Five out of five stars! This is a great course, that if applied, could make a huge difference in your workplace!” Mike Chamberland, Sales Manager, CompuTrek
Ready to dive into the content right away? Fantastic! Hop over to the main training site: Culture Leadership Academy!
Enter the code 2022discount for a 50% discount which brings your investment down to $497 per person (less than $42.00 per month or $1.37 per day – less than a cup of your favorite coffee for goodness sake!)
PLUS we offer group membership discounts on a sliding scale – the more team members you enroll, the more you save per person!
Here’s what’s included in the Culture Leader Academy
- 12 idea-packed, energizing modules, including more than 11 hours of content over 80 micro-learning videos ranging in length from 3 to 18 minutes (see the content outline below) from Hall of Fame, international business speaker, trainer, and author Michael Kerr.
- The ebook The Humor Advantage: Why Some Businesses are Laughing All the Way to the Bank
- The ebook The Jerk-Free Workplace: How to Take the Lead To Create a Happier, More Inspiring Workplace
- The ebook Hire, Inspire, and Fuel Their Fire: How to Recruit, Onboard, and Train New Employees to Live Your Culture Out Loud e-book
- The ebook Inspiring Questions for Inspiring Workplaces
- 15 articles and e-learning resources designed to help you create the kind of workplace where everyone wants to work
- Bonus video interviews with workplace culture authors and leaders
- Links to added-value resources
- Recommended reading and resource lists
Here is a sneak peek from Module One: Why Culture Matters, Video 1: Turning Your Culture Ship Around
The Twelve Culture Leader Modules
Module 1: Why Workplace Culture Drives Success (11 videos, 50 minutes total)
- How 3 simple questions helped turn one organization’s culture into a phenomenal success with a 100% retention rate
- Why workplace culture is your #1 competitive advantage
- How culture helps companies attract more employees and employees who are a better fit
- Why culture keeps employees engaged and turns long term employees into truly loyal employees
- Why employees are literally dying for a paycheck: The link between culture, stress and health
- How culture promotes trust, collaboration, teamwork, communication and innovation
- Why inspiring customer service starts with a “service-first” culture
- Case studies: The transformative power of being intentional about your workplace culture
Module 2: Defining and Assessing Your Workplace Culture (6 videos, 36 minutes total)
- Okay, so what exactly is this thing called “culture?”
- Killer questions to help you assess the state of your culture
- Defining your ideal future culture
Module 3: What Does Becoming a “Culture Leader” REALLY Mean? (6 videos, 37 minutes total)
- A tale of two cultures: Why leadership matters at every level throughout your workplace
- What makes a front line employee a true leader?
- The fundamental differences between being a manager and being an inspiring, culture leader
- Why leadership isn’t about what’s on your business card
- Why leaders have a long-term, big picture mindset that embraces change through a continuous improvement mindset
- How leaders lead intentionally
Module 4: Valuing Your Workplace Values – Actions Speak Louder Than Words (7 videos, 30 minutes total)
- How a company became a “totally new company” in just four months through an intentional focus on their values
- Why actions speak louder than words and talk is cheap
- Bringing your values to life
- Modeling your values
- Treating your values like lines in the sand: Two case studies that demonstrate the power of living up to your values
Video 4.3 Turning Your Values Into Behaviors: Actions Speak Louder Than Words!
Module 5: Hire, Inspire, and Fuel Their Fire: How to Recruit, Onboard, and Train New Employees to Live Your Culture Out Loud (7 videos, 42 minutes total)
- Why recruitment is everyone’s job and why everyone in your workplace should care
- The enormous cost of not hiring the right person
- 7 key trends in workplace recruitment, hiring and on-boarding
- Trumpeting your workplace culture to attract more employees, and employees who are a better fit for your workplace
- Hiring for attitude, humor and culture growth, not just a culture fit
- Instilling your cultural values before new employees have even started working for you
- Creating a company-wide approach to training new employees to live your culture out loud
Module 6: That Vision Thing: Creating Purpose and Meaning at Work (3 videos, 23 minutes total)
- Why creating a sense of purpose is the most important thing you can do to engage employees
- Why purpose makes people happier, healthier, more productive, and more creative…and how purpose breaks down workplace silos
- Turing your vision, mission, and purpose into a compelling story that captures the hearts and minds of your customers and employees
- Do employees understand your priorities? The survey says… yeah, not so much!
- Connecting purpose and meaning to front line employees
Module 7: Workplace Communication is Everything and Everything is Communication (10 videos, 115 minutes total)
- How organizational silence is hurting your company
- Why open and honest communication is one of the top leading indicator of future business success
- It’s not just what you say – it’s how you say things that makes all the difference
- 7 communication habits of highly effective culture leaders
- It’s not enough to be accessible – how leaders need to lean in and be approachable
- The importance of speaking human and using humor
- How to give everyone a voice at work and why this is one of the most important things you can do to build a stronger culture
- Facilitating connections at work to break down silos and foster a more collaborative approach
- How to practice effective feedback and feed forward
- Why culture leaders embrace and communicate with a coach’s mindset and creating a coaching culture
- The power of daily team huddles
- You’ve GOT to start meeting like this! Why meetings should reflect and create your culture…and how to make your meetings effective, inspiring and memorable!
Video 7.8 The Power of Daily Team Huddles
Module 8: Building a Change-Ready Culture that Fosters Creativity, Innovation, and Continuous Improvement Mindset (7 videos, 64 minutes total)
- 6 reasons why creativity and innovation is the currency of success and a “must have” not a “nice to have” trait
- 3 ways to respond to change and the role of a culture leader during periods of intensive change
- Creating a culture of questioning and curiosity
- What blocks the flow of ideas at work and what supports the flow of ideas at work
- How to create a psychologically safe environment where ideas can thrive
- How to get more ideas and better ideas: Brainstorming plus!
- Forcing a change of perspective to generate innovative ideas
- Why Ha + Ha = AHA!
- Removing barriers to creativity
- How to make sure the best ideas win
- How to turn ideas into action
Module 9: Engaging the Minds and Hearts of Employees (8 videos, 57 minutes total)
- Why money isn’t always honey when it comes to employee attraction, retention, engagement and motivation
- How to give employees a positive sense of their own power
- Why a sense of progress is the #1 most underrated employee engagement influence
- Why pride, praise and recognition matters more than money (seriously)
- The passion principle
- Removing the “jobstacles” in the way of success
- Connecting at a personal level: Why employee engagement is all about different strokes for different folks
Module 10: Creating a Service-First Culture (7 videos, 45 minutes total)
- French Fry Moments at Work: Why service starts on the side with your culture
- Customer service messages every employee needs to hear
- Why you need to STOP providing good customer service!
- Anticipating your customers’ (and colleagues’) needs
- Finding a way to say, “Yes!”
- Going the extra inch every time out and avoiding customer service roulette
- When to go the extra mile and the impact of going the extra mile
- Last impressions last: Following up and following through
Video 10.1 Creating a Service First Mindset and Culture
Module 11: Putting Humor to Work for Less Stress and More Success (7 videos, 67 minutes total)
- Why humor at work is no joke
- Where’s the proverbial humor line and are office jokers really a good thing for your culture?
- Dealing with the “fun-suckers” in your workplace
- The re-framing power of humor
- The rewarding power of humor
- The re-energizing power of humor
- How to jump start more fun at work
Module 12: Jump Starting a Culture Shift in Your Workplace (5 videos, 52 minutes total)
- Start your change where you are
- Culture leadership academy review: key lessons and takeaways
- Creating good neighbors at work
- How to jump start a culture shift in your workplace
Who is the course designed for?
CFO: What if we train our employees and they leave?
CEO: What if we don’t train our employees and they stay?
If you want a reminder (or if you want to remind your leadership team) as to why it’s so critical to offer training to your employees, please read the article 15 Darn Good Reasons to Invest in Employee Training and Development.
But I’m going to be honest with you. This is an in-depth program, so it’s not for everybody! If you aren’t seriously committed to making changes to your culture then this isn’t for you! Even though I’ll be sharing loads of relevant, easily-implementable ideas, understand there are no quick fixes or silver bullets, so you need to be committed to setting aside the time to do this course and you need to be committed to acting in it!
So with that in mind, the Workplace Culture Leadership Academy e-course is aimed at any leader (in the true sense of the word) interested in making a positive, substantial impact on their workplace. Yes, leadership starts at the highest levels in any organization, so we recommend as many of your managers and supervisors enlist as possible if you are going to make a real difference in your workplace.
But remember, in order to change your culture you need as many allies as possible. You need as many people singing from the same proverbial song book as possible, so we recommend key front line influencers sign up as well: employees who are involved in culture committees, employee you’ve identified as potential future management candidates, and employees who are known as being positive forces for change should sign up as well!
And even beyond that, for many companies, I believe you will realize an enormous benefit and return on investment from having all your employees gain a deeper understanding of what it takes to contribute to a high-performing culture.