There’s little doubt that workplace culture is the key driver of success in any business. Your culture is your number one competitive advantage when it comes to attracting and keeping top talent, attracting customers, and boosting innovation, sales and productivity. And one of the key values that both drives and reflects an inspiring culture is trust. You simply cannot sustain any healthy workplace relationship when trust is lacking. When trust is broken, or when there’s even just a perception that trust is missing, the costs are enormous. According to Edelman Trust Barometer 80% of people stop buying products or services from companies when trustworthiness comes into question. A lack of trust impacts your ability to attract employees and customers. It effects every aspect of your business and your culture. Morale plummets, stress soars and innovation becomes stifled. And it becomes substantially harder for leaders to influence or lead change in the workplace.
Conversely, cultures and leaders who are deemed trustworthy achieve enormous benefits that impact every bottom line financial aspect of an organization. You simple can’t afford to ignore the high costs associated with a lack of trust. Which is why great organizations and inspiring leaders are intentional hen it comes to building a great culture. They recognize that great cultures don’t just happen by accident! Which also means being intentional about leading with your values – especially when it comes to one as critical as trust, which has the potential to impact how ALL your values are perceived and acted upon.
I’ll be leading a webinar on the critically important topic of trust building at work on Thursday, December 3, 2015 at 12:00 p.m. MST, 2:00 p.m. EST. To register for the webinar visit Building a Culture of Trust.
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Richard Dansereau, President, NAPA Autopro BDG
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Veronica D. Bouvier, Executive Vice President and Chief Financial Officer, Aspen Properties Ltd.
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Martine Rothblatt, CEO, United Therapeutics