30 Reasons Workplace Culture Matters! 30 Reasons Culture is Your Key To Success!
Your workplace culture is your #1 competitive advantage! Culture impacts every aspect of your organization. Workplace culture often matters more than strategy, culture affects how you deliver you customers service, culture affects your brand, and culture is the #1 reason good employees will either join you…or leave you for green pastures!
Why Your Workplace Culture is so Important! Let’s Count the Reasons!
Video Transcript
Hey, Michael Kerr here. There’s a reason why people call me “The Workplace Energizer, and why I’m known as a ridiculously enthusiastic, passionate advocate for inspiring workplace cultures. And it’s simply because, well, your workplace culture is your number one competitive advantage. It’s your number one competitive advantage that you can control.
There’s always somebody down the road here who maybe can pay your employees a little bit more than what you’re paying. And in the other direction, there might be somebody who can undercut you on price. You’re never going to win that game. It’s not just about the money. Your culture truly is your number one competitive advantage that you control, because it impacts absolutely every aspect of your organization.
When I’ve interviewed inspiring leaders from all over the world, one question I always ask them, “What’s been more important to your success, your culture, or your strategy?” 98% have said, “It’s our culture. Culture is absolutely everything. It is how we have grown our business so successfully. It is why we are so successful, it is because we have intentionally built a rocking, great culture.” I want to remind you of 30 reasons why culture matters. Let’s go.
#1. When you build a rocking, great culture, you will attract more employees. In fact, you’ll become the hunted instead of having to hunt for new employees
#2. Not only will you attract more employees, you’ll attract the right employees for you
#3. The stronger your culture is, the more defined your culture is, the easier it will become for new employees to quickly live your workplace culture values out loud.
#4. With a stronger culture, you’ll have lower employee absenteeism rates.
#5. You’ll have far lower employee presenteeism rates. Presenteeism is far more costly than absenteeism. Presenteeism is when employees show up at work, but not necessarily to work.
#6. You’ll have lower employee turnover rates. In fact, you’ll be able to convert even your long-term employees into truly loyal employees. And there’s a difference between those two things.
#7. You’ll have more engaged employees. More engaged employees means higher engagement scores, which translates into all sorts of benefits within your organization.
#8. You’ll have happier employees. And happier employees, as the old saying goes, leads to happier customers.
#9. When you have a positive, rocking culture, you’ll have more more fun. You’ll have more humor in the workplace. It’s an organic outgrowth, an organic byproduct of a rocking, great, positive workplace culture.
#10. A more positive, inspiring workplace culture will, of course, mean less stress in the workplace.
#11. A more positive, balanced, healthy culture will lead to less employee burnout!
#12. Related to less stress, you’ll have lower costs associated with health and wellness.
#13. Positive, rocking, great cultures score better when it comes to resiliency. You’ll be able to bounce back from setbacks way faster.
#14. Higher levels of trust. Trust is what I would call one of those overarching keystone values that affects so much within an organization.
#15. There are studies that show that positive workplace cultures lead to safer workplace cultures.
#16. You’ll have more open and honest communication. And communication is everything, and everything is communication.
#17. You’ll have better, healthier, more positive meetings, more collaborative meetings, because meetings reflect your culture.
#18. It will become easier for your front line employees to speak truth to power. It will be easier for your front line employees to raise important issues, to speak up and speak out when they see a serious issue at work.
#19. You’ll have fewer people working in those dreaded silos where they aren’t cooperating with people in other departments, and far better collaboration between team members and between teams.
#20. A more positive workplace culture will fuel greater creativity, which will fuel more innovation at work.
#21. Not only will you get more ideas with more creativity, you’ll have a far better chance of those ideas being turned into action and succeed.#
#22. With a healthier, more positive workplace culture, you’ll have a much healthier, more positive response to failure when it happens, when some of those great ideas don’t succeed the way you hoped they did.
#23. It will be easier to develop, to nurture the next generation of leaders.
#24. It’s easier to live your brand out loud.
#25. You’ll have greater street cred within your community. People will talk about you. You’ll be known as that great rocking place to work.
#26. A great workplace culture will help you attract new customers.
#27. It will help you retain your customers, and turn even your lifelong customers into truly loyal customers. And there’s a difference between those two things!
#28. An inspiring workplace culture overall productivity will rise. Look at the list I just gave you. Of course, productivity is going to increase when you have a rocking, great culture.
#29. A great workplace culture means that much-coveted bottom line will increase. I used to think the bottom line was that little underwear line you’d see on people’s bums. Evidently, not. It’s a whole financial thing! And we know that healthier, more rocking workplace cultures leads to a healthier financial bottom line.
#30. I truly do believe this, when you create a more positive, more respectful, more collaborative, more inspiring workplace culture, a service-first culture, you can’t help, but have an impact on people’s lives, on the families of your employees, on their children, on your community. There’s a downstream impact to creating a rocking, great workplace culture. It may sound corny to say this, but when you create a rocking, great workplace culture, you are helping to contribute to a better world, starting in your backyard.
Now, that’s quite the list, and yet, you know what? I’ve probably missed a few things. If you think I’ve missed something, please leave a comment in the comment box.
Why does culture matter? Why does culture matter to you? Please share your thoughts below. And if you haven’t yet subscribed to my YouTube channel, Inspiring Workplaces, I would invite you to join our growing community as we talk about workplace cultures that truly do rock.
Michael Kerr is a highly in-demand Hall of Fame business speaker, trainer, and author of 8 books, including The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank; Hire, Inspire, and Fuel Their Fire: How to Recruit, Onboard, and Train New Employees to Live Your Culture Out Loud, and The Jerk-Free Workplace: How You Can Take the Lead to Create a Happier, More Inspiring Workplace.
