Steve Cody, the co-founder and managing partner of Peppercomm, a communications agency based in New York, understands the power of humor and storytelling to help package his clients’ messages. But as a part time stand-up comedian, he’s also a huge believer in the power of humor to change the way people interact and communicate with…
READ MOREThere’s a reason that U.S. advertisers spend between $20 and $60 billion dollars a year trying to make people laugh and why 73% of all Super Bowl ads use humor. As ad man Arnie DiGeorge says, “In a world of clutter, you must entertain before you educate.”
READ MOREOkay, so lots of people hate the idea of setting New Year’s resolutions, but when it comes to creating a more inspiring workplace culture, why not use the changing of the calendar to hit the reset button and make some serious commitments to improving your workplace? Here are a few suggestions for workplace resolutions that…
READ MOREAlberta-based Rogers Insurance has an official “Director of Humor” to help ensure “there is a regular dose of humor in the office.” Employees must apply for the four month term position by submitting a humor plan of attack (as opposed to a humorous plan of attack, which brings to mind a Monty Pythonesque skit involving…
READ MOREJob descriptions are rapidly becoming so yesterday. More and more organizations are eschewing formal job descriptions, opting instead for, well, nothing. Companies that shun job descriptions tend to be highly innovative and they believe that job descriptions pigeonhole people into a box. Some feel job descriptions are a subtle way of telling people what they…
READ MORELast week I had a chance to sit down with a couple of real dirt bags and tour the office of the construction company DIRTT Environmental Solutions, based in Calgary, Alberta. DIRTT has been recognized as one of the top-50 managed companies in Canada, and yes, employees are affectionately known as “DIRTTbags”. The energy in…
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